The Only Celeb Brands I'm Spending My Money On.

Counting down my top 5 favorite celeb beauty and fashion brands.

By the time you’re in your thirties (OK, late thirties, if we’re being honest), there are a few things you just know. You know what wine you like. You know how long you can stay at a party before it gets weird. And—perhaps most importantly—you know which celebrity brands are the real deal and which ones are just tequila-flavored scams in a glass bottle.

This is a completely subjective list, fueled by years of overthinking skincare textures, investigating blazer fits like I’m an FBI agent, and impulsively ordering lip gloss at 1 a.m. because Selena Gomez said so. Let’s get into it: here are my top five celeb beauty and fashion brands.

Beauty

5. Rhode by Hailey Bieber
   Yes, she is the human embodiment of glazed donut energy. Yes, the packaging looks like it was born in the same lab as Apple AirPods. And yes… it works. The lip treatment? Addictive. The peptide glaze? She knew what she was doing. Rhode is the rare brand that feels like it came from someone who actually cares about ingredients and skin barrier health, not just vibes and marketing. (I personally use the Peptide Glaze and Pocket Blush in Piggy.)

4. Fenty Beauty by Rihanna
   Rihanna revolutionized the foundation game with one launch. She didn’t just enter the chat—she threw the table over. Inclusive, innovative, and endlessly cool. Her Gloss Bomb lip glosses are some of my favorites. Bonus points for packaging that makes your top shelf look like it gets invited to parties on yachts.

   

   3. Rare Beauty by Selena Gomez
   Selena didn’t come to play; she came to connect. Rare is the beauty brand that feels like a hug from your nicest friend who always texts to check in. The formulas are lightweight but pigmented (a rare combo, no pun intended), the blush is borderline spiritual, and the Brow Harmony Lifting Gel is a game-changer. She’s doing it right.
   

Fashion

5. Guest in Residence by Gigi Hadid
   Cashmere but cool (and gorgeous). Cozy but not crunchy. Guest in Residence feels like the fashion equivalent of an artsy fall weekend in upstate New York, where Gigi is somehow your Airbnb host. I love her use of color, the silhouettes are modern (look at this sweater I bought), and it’s giving “heritage brand” even though it’s still new. I see the vision.
   

4. Good American by Khloé Kardashian
   Listen—I was a doubter. A big one. But these jeans? They fit like they know your body. Size inclusive, comfortable, and (finally!) stylish in a way that doesn’t scream “I’m trying to be trendy.”

   

3. Favorite Daughter by Sara & Erin Foster
   This one feels like it was made for the girl who has a group chat titled “I’m not going unless you are.” It’s easy, elevated, and has that elusive “funny girl who works in fashion” energy. Plus, the Foster sisters don’t take themselves too seriously, which makes the clothes even cooler. (Inside tip: Check out the t-shirts. They’re fab!)

---

For my paid subscribers only — my top 2 favorite celeb brands in beauty and fashion, plus 4 that I just can’t get behind, even if they were free at a gifting suite.